Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Saturday, April 09, 2005
  Is there a Business Model for Blogging?
While businesses can chalk up blogging as a marketing expense, individuals may pose the question: When do readers want to pay for content?

In deed that's really a good question, currently one can sell ads through a keyword system such as Google's Adsense. By focussing special interests one might attract interested persons which could either lead to a subscribtion model or to a community model financed by donations.

Right now, blogging is very popular and trendy, it's difficult to make money with it, and we're just at the beginning.

I believe, that blogging will have an impact on traditional media in future, we're moving towards broadband blogging like video and audio messaging and as long as marketers need to reach the most coveted audience for media there will be a great chance for new business models based on blogging.

 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
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