Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Monday, April 18, 2005
  Divergence Challenge - Media and Entertainment Creation
As new networks such as NVR are deployed to present film screenings and discussion programs and to reflect the diversity of culture, content and users become more sophisticated.
Creators, consumers and businesses are able now to respond through ever increasing online connectivity and deliver electronically at any hour around the clock.
In future customers will have more influence in the media company value chain and companies are forming an attention loop to gather continuous feedback and optimize value.
As electronic publishing becomes more and more individual, there is a huge potential in niche markets, services and products now.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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