Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Monday, March 21, 2005
  Yahoo! Enters Social Software
On their way to establish the Yahoo! 360 bundle of community services they bought Ludicorp, the company behind Flickr.
To create solid online communications, to serve the community with outstanding services, to ensure further developments of Flickr and last but not least from a strategic point of view to own some of the best social software turntables are some reasons.
Creative minds want to publish their content and they do it favoured on the web.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
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