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Thursday, March 17, 2005
Media - Rapid Response to Customer Needs and Market Changes
The fight among media for audiences' attention led to digital convergence in the media and entertainment industries over the past years. The distribution technology evolved and will converge further on as well as device based, network based and broadcast based.
Audiences want content delivered instantly to their specifications, business customers require customized attention and increasingly segmented and empowered consumers and shorter success windows make success more and more unpredictable.
The consequences for managers: THINK BIG IN MEDIA BUSINESSES ¶ 'Media - Rapid Response to Customer Needs and Market Changes' posted by eA : 7:07 AM
Audiences want content delivered instantly to their specifications, business customers require customized attention and increasingly segmented and empowered consumers and shorter success windows make success more and more unpredictable.
The consequences for managers: THINK BIG IN MEDIA BUSINESSES ¶ 'Media - Rapid Response to Customer Needs and Market Changes' posted by eA : 7:07 AM
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