Media and Entertainment Drivers As technologies evolve and change, development and release cycle times for new production and delivery technologies are shortening.
At the same time break trough hits are facing shorter success windows.
New competitors enter the market and the business complexity requires enormous investions in distribution channel and systems while digitization of media makes success more and more unpredictable.
One of the most impressive changes in the media landscape is Apple's iTunes Web store. They sold more than 300 million songs and expanded their business trough innovative services.  ¶ 'Media and Entertainment Drivers' posted by eA : 2:22 PM