BizDev & Product Management: M&E - The Journey to Digitization

Andreas Engel - BizDev & Marketing Consulting

andreasengel.com

Friday, March 18, 2005

M&E - The Journey to Digitization

To take worldwide advantage of the business opportunities in media and entertainment industries a transformation of the traditional creative and business processes enabled by digital technology seems to be reasonable.
New business models can evolve to create new levels of operational flexibility and operating environments can evolve to serve these models.
It does not mean to mess it all up from one day to another, not at all, it means to conduct a proper approache to managing risk and change as well as applying a lot of pragmatism and establishing a roadmap and toolkit for the journey to digitization.

¶ 'M&E - The Journey to Digitization' posted by eA : 6:29 PM

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Career

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.

About Me