Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Tuesday, February 01, 2005
  Ubiquitous Commerce: Digital TV (DTV)
Digital TV is seen as the largest innovation in TV since the introduction of Coloured TV. Advantages of DTV are:
The DTV breakthrough is expected for 2006. The FIFA WorldCup as outstanding event in 2006 is seen as one of the key drivers of DTV.
2006 FIFA WorldCup Germany
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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