Ubiquitous Commerce: Digital TV (DTV)
Digital TV is seen as the largest innovation in TV since the introduction of Coloured TV. Advantages of DTV are:
- Multicasting: Numerous amount of programs on one channel
- Datacasting: Additional service information like on-screen program guides
- Interactive menus for an enhanced viewing experience
- Perfect widescreen 16:9 and crystal clear DD sound
The DTV breakthrough is expected for 2006. The FIFA WorldCup as outstanding event in 2006 is seen as one of the key drivers of DTV.
2006 FIFA WorldCup Germany