European Chartity Campaigns to Raise Funds for Tsunami Relief
A review of new campaigns throughout Europe (week ending 9 January) shows many charities chose to publicise their appeals online in their efforts to raise money to help countries affected by the Asian tsunami.
The facts:
- 110 million Europeans using the Internet each month (home and work)
- Campaigns were advertised on high traffic portals and media sites
- Huge public response to the disaster in Europe
- Online appeals allow people to easily click-through to donate online
Read the full article from Nielsen//NetRatings