BizDev & Product Management: eCommerce Trend Report by DoubleClick

Andreas Engel - BizDev & Marketing Consulting

andreasengel.com

Thursday, January 06, 2005

eCommerce Trend Report by DoubleClick

The facts:

Visitors spend less time on an eShop, but visit more pages

The usage of search functionalities is increasing

Still many visitors leave the site after placing their orders in the shopping cart

The bottleneck is still the shoppingCart-checkout-process

The average conversion rate is 4,6%

Conclusion:
There is less time to catch a visitor's attention. Conversion rate increased thanks to improved processes during the last year, but according to my experience it's still pretty low.
View full report

¶ 'eCommerce Trend Report by DoubleClick' posted by eA : 8:23 PM

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Career

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.

'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'