Digital Business - Conceptual Overview Andreas Engel - Business Consultant

The high dynamic of the digital economy in the technology driven markets eCommerce, IT and telecommunication requires a steady optimization of the business concept. I worked out a concept how to grow and optimize the different areas in your business.
By the use of my services you can achieve the following benefits:

• Business: Growth, access to new markets, shift of fix costs
• Innovation: Convergence, innovative communication models, modularization
• Technology: Design and refinement of portals through complex solutions

My target groups are decision makers in Business Development, Marketing Management, Product Management and IT-Management.

Strategy:
Focus:
Here comes my pure strategy concept. It's sharp, it's brilliant, it's proven and it's perfect to design your business strategy. It's modular, it serves to define and structure your business in a natural way, each module can be booked independently, as a package or modularized like:

• Navigation - Design - Metrics
• Business - Markets - Channels
• Trust - Security - Privacy -Ethics - Contracts
• Communication Structure
  

Navigation:
Navigating the web and the site seems to be easy, but it is one of the most challenging tasks, when it comes to find and to be found. What are you looking for?
Design:
What is design? Design has many faces and does not only target layout, graphics and typography. It is also a part of strategy.
Metrics:
Ever wondered how many pageimpressions you have, where they come from and go to on your site, how long they stay? How high is your conversion rate?
Business:
Did you know, that there is around nine main models and around 40 sub-models on the web? And they are successful.
Markets:
I collected my market knowledge at Amazon.de and Vodafone live! and enhanced it through actual case studies of wellknown internet firms. Which market are you targeting?
Channel:
While going a way like Amazon.com, there is no channel-conflict at all. So the question is, how to manage and coordinate multi-channel distribution systems.
Trust:
How do you gain a customer's trust? Which way is right?
Security:
How to add sufficient security? SSL encryption is a standard and required when it comes to confidential data-exchange, but there is also a lot other security risks to be considered.
Ethics:
Vitreous customers, data analysis, personalisation, how far can and may someone go.
Contracts:
Design of online contracts.
Communication Structure:

• Business-To-Business
• Business-To-Consumer
• Consumer-To-Business
• Business-To-Employee
• Consumer-To-Consumer

Marketing and Technology:
Focus:
Only the best, most efficient and powerful functionalities and systems are presented and go into action. Covered areas: Content, community, transactions, the brightest systems from the software community, what they serve for and what you can do with them. The high dynamic of digital economy requires a continuous ajustment of the business concept, please consider what you're targeting:

• Multiple markets
• Single market
• Content and community
• Transactions

Content and community:
With a focus on content and community a web portal is a web site that provides a starting point or a gateway to other resources on the internet or intranet. Visitors and customers can communicate, share interests and process their business in an efficient way. Internet technology lays the foundations therefor:

• Search Engine/Directory
• Groupware and Collaboration
• Knowledge Management
• Content Management
• Work Flow
• Multi Channel Facilities
• Single Sign On
• Integration of Applications

Transactions:
With a focus on transactions you offer your customers and visitors the advantage to pay online and process their orders 24 hours/day in a very efficient way. Again the internet technology lays the foundations therefor:

• Shop system
• Catalog system
• Payment gateway
• Shipping options
• Selfservice tools
• Marketing instruments

  ¶ 'Digital Business - Conceptual Overview' posted by eA : 5:28 AM