BizDev & Product Management: Celebration of Search Technology, Peer-To-Peer Networks and Blogs

Andreas Engel - BizDev & Marketing Consulting

andreasengel.com

Saturday, January 22, 2005

Celebration of Search Technology, Peer-To-Peer Networks and Blogs

The latest Nielsen//Netratings analysis shows, that the major german internet shopping sites, Amazon, OTTO, Neckermann, lost between 9% and 12% unique visitors in the months of November and December 2004 compared to the year before.
The winner were shopping bots like Yahoo's Kelkoo +37% and shopping malls like T-Online +7%.
This indicates the major trend: A proceeding structural change in the (german) internet. People tend to make use of product search technology (see Google's Froogle), peer-to-peer networks (personal recommendations) and last but not least blogging.
This is a great chance of growth for smaller traders. Niche products can be extremly successful now.

¶ 'Celebration of Search Technology, Peer-To-Peer Networks and Blogs' posted by eA : 11:55 AM

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Career

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.

'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'