A Competition Powered by Nature
Looking forward to see the teams of one of the most challenging races of the world sharing some challenging moments of this outstanding race featured in spectacular video clips.

The quest for victory in the hardest competition around the world, the Volvo Ocean Race 2008-2009: Balancing speed and safety in a competition powered by nature.

First offshore leg will start in Alicante, Spain, on October 11, 2008

• Brand Awareness: Ocean Racing at it's Most Exciting

Labels: lifestyle, spain, sports, videos

  ¶ 'A Competition Powered by Nature' posted by eA : 10:22 PM  0 comments links to this post

  Facebook Delivers an Outstanding Performance In these days it's trendy to collaborate, share data and information over the Web and the big differentiator of Facebook came when Facebook opened their platform letting information structure emerge instead of imposing structure.

Facebook does not impose any limitations on how services show their value proposition and make money. It's like an operating system, businesses can run full applications on top of Facebook leveraging the social graph or just connect with their customers.

With 7.5% time spent in a community, communities capture a respectable share of user's overall online time. From the OPA:

There is several ways to get orientation, currently Facebook leverages 21.428 additional applications. They can be selected from several categories and sortet according to selected criteria like 'Recently Popular, Most Activity, Most Active Users and Newest' and of course they can be searched.

There is Adonomics™, Facebook Analytics and Developer Service. I'm quoting from their site: 'There are 930,295,450 installs across 21,492 apps on Facebook with over 200,000 developers currently evaluating the platform.' They offer free services like 'Top Applications, Top Companies and Top Developers' and help to grow engage and monetize an application as well as to track application growth, activity, and valuation.

Of course there is also a typical Web 2.0 app rating style called AppRate, a Community-Driven Facebook Applications Reviews and Ratings site with daily reviews and ratings of Facebook applications.

Overall, Facebook and its community provide excellent services, transparency and an outstanding performance with business models for an open Platform and applications like:

• Contextual, displayed, targeted and linked advertising
• RSS advertising
• Sponsoring and donations
• Affiliate programs and merchandising
• Social Commerce (recommendations, reviews etc.)

Hard times for competitors!

• Facebook Sets Trend for Distributed Networks
• Facebook's Open Platform a Serious Trend for Future Marketing
• Facebook as an Open Platform

Labels: bizdev, facebook, networking, web2.0

  ¶ 'Facebook Delivers an Outstanding Performance' posted by eA : 3:38 PM  0 comments links to this post

  Turning Towards Two.Zero eCommerce The most influencing factors for online shopping are still convenience, trust and quality of information.

Characteristics of today's Web 2.0 architecture allow better communications and data exchange resulting in improved social networking technologies, service orientation and cinematic user interfaces based on AJAX and Flash complementing modern SOA's and Web-services. Web 2.0 features increase brand loyalty and customer retention.

• Current and Future eCommerce Challenges

It's a very early stage, but innovative services on the horizon already leverage human intelligence filtering content by trusted friends and community features applying technologies such as the Semantic Web and FOAF which will enrich today's Web technologies and allow even better collaboration online and improved search results for products and services.

It's not the big guys who drive this evolution, it's smaller but smarter social commerce sites like Kaboodle, ThisNext, Wishpot and StyleHive that have triggered an unprecedented social commerce phenomenon 'customers communicating with customers' and a resurgence in the Long Tail economy.

But also the big U.S. retailers like Wal-Mart, HomeDepot, Kroger, Costco and Target, expertise providers like iVillage and WebMD and of course the great online shopping portals like eBay, Amazon.com, BizRate.com, MySimon.com, YahooShopping, NexTag.com, Overstock.com, Shopping.com, Pricerunner.com, PricingCentral.com, MSN Shopping, Shop.com and Shopzilla and B2B eCommerce portals like the Chinese Globaby.com and Alibaba.com have started to apply Web 2.0 features and most of them are known in Germany and Europe, too.

Time for eCommerce to meet two.zero now.

• Targeting Well-defined Audience Segments
• Trends in Online Shopping

Labels: collaboration, ecommerce, markets, Semantic Web, web2.0

  ¶ 'Turning Towards Two.Zero eCommerce' posted by eA : 10:00 PM  0 comments links to this post